IT Cosmetics has literally kidnapped my heart….again. This year, IT Cosmetics has introduced two new members to their family. With an existing line that holds impressive results, we know to expect a degree of greatness. Today I will be reviewing from IT Cosmetics is their Superhero Elastic Stretch Volumizing Mascara. Don’t be fooled, this isn’t your average tube of mascara.
The new Superhero Mascara can be purchased at ULTA, QVC and the IT Cosmetics Site and retails for $24.00 and contains 0.30 fl-oz of product. It is currently available in the shade Super Black. Unfortunately it is only available in a non-water proof formula.
*** Right now QVC is having has an fantastic special where you can purchase 2 full sized mascaras for $29.99. This is a great opportunity to either stock up or give as a gift to one of your amazing friends.***
Now why may you ask is this so phenomenal? Let’s start off with the actual mascara brush otherwise known as the spoolie. The Superhero Mascara bristles are cut and arranged at varying lengths. Given our eyelashes shed similarly to our hair, each length grows at a different rate and are therefore not all the same. So if our lashes aren’t identical, why should the bristles be the same? As a person with short blonde lashes I can truly appreciate the design’s ability to catch each and every lash as I normally have trouble getting a uniform finish.
Below: Mascara free lashes
Below: Lashes using one coat of the IT Cosmetics Superhero Mascara.
As you can see, the IT Cosmetics Superhero Mascara is amazing. It does a phenomenal job at volumizing, lengthening, thickening in addition to creating a fuller lash line. The formula is not only beautiful but beneficial as it contains peptides, proteins, biotin and plumping collagen. If the results and benefits weren’t already amazing, I love how the IT Cosmetics Superhero Mascara is able to create bold lashes while keeping them defined, curled and whispie without clumping. With results like this, no wonder it’s called a Superhero Mascara. This has definitely become a Holy-Grail Mascara to the point where I might ask, with a Mascara this incredible, who needs falsies?
Have you tried the new IT Cosmetics Superhero Mascara?